Jello Version 3.1
A brief introduction to the definitive—WCAG compliant—visual aesthetic for @madewithjello.
Version 3.1 introduces a visual identity tailored primarily for web and social media publications. This includes:
A singular word-mark and glyph. (Shown above.)
A revised color palette.
Variable font1 pairings.
Suitable for foreground and background elements.
Eerie black: 1e1e20
Suitable for foreground elements—with exceptions.
Fiery rose: fd4674
Macaroni and cheese: fdaf81
Majorelle blue: 6d51e4
Steel pink: b740ce
Suitable for foreground elements only.
Light sky blue: 90d2fd
Medium blue: 1b01c6
Sans serif: Inter (Variable)
Serif: Capriola (Regular)
Made with ♡ and Jello.
Disclaimer: There’s a lot more that goes into building a visual identity in its entirety. This concise article shares just a fragment of the information and serves merely as an introduction to the process.
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